The SVSU logo incorporates two graphic elements, the SVSU box and the words “Saginaw Valley State University.” The official SVSU logo should be the primary graphic identifier on the following:
• All external and internal printed publications from all SVSU departments and colleges, including flyers, posters and brochures
• Letterhead, business cards and envelopes
• Website
• All forms of advertising including television, outdoor and print
• External navigational signage

Two parts comprise the SVSU logo:
1. A perfect square with the S-V-S-U initials. The “block” is always red
2. “Saginaw Valley State University” words separated by a 1-point horizontal line