SVSU Logo Usage

The SVSU logo incorporates two graphic elements, the SVSU box and the words “Saginaw Valley State University.” The official SVSU logo should be the primary graphic identifier on the following:
• All external and internal printed publications from all SVSU departments and colleges, including flyers, posters and brochures
• Letterhead, business cards and envelopes
• Website
• All forms of advertising including television, outdoor and print
• External navigational signage

Two parts comprise the SVSU logo:
1. A perfect square with the S-V-S-U initials. The “block” is always red
2. “Saginaw Valley State University” words separated by a 1-point horizontal line